I’m lying on a beach in Ibiza and a man pulls up to the bay in a mahogany Riva boat, anchors it and starts to swim ashore,” says Adrian Holdsworth, bathrobe aficionado and owner of Volpe Sartoriale. “As he’s getting out of the water, a gorgeous woman gets out of a black Range Rover carrying a bathrobe and swathes it around his body before they sit down to lunch. That is your Ploh man.”

Singaporean company Ploh supplies bathrobes to Mandarin Oriental hotels worldwide. Made from 100 per cent chenille microfibre, the embrace of a Ploh bathrobe as you emerge out of the shower, bath or sea is legendary among high-flying luxury enthusiasts. They speak about Ploh in the reverent tones usually reserved for a particular brand of cigar. “I get excited just thinking about it,” says Holdsworth.

Bathrobe by Soho Home, £60. sohohome.com

There’s now a bathrobe precision-tooled for every man’s lifestyle. Hedgies and crypto brokers plump for Ploh. You’re a media power player? Take a little bit of Soho House home with you with a bathrobe from its homeware collection. Something of a traditionalist? Try a double-breasted example from Savile Row’s Anderson & Sheppard. There’s even a little keeper button to keep the top wrap in place, just like on a jacket. Heritage hipster with a penchant for Americana? Reigning Champ’s hooded bathrobes will have you feeling like Muhammad Ali.

Your bathrobe has as much to say about you as your silk pyjamas. Now, look at the crumpled mess in the corner of your bedroom. What message are you sending out? Exactly. Time to switch up your bathrobe flex.